Creating engaging content is one thing, but have you ever at some point think of how to repurpose your content for reuse on social media or elsewhere?
Creating great content for managing online pages involves creating a plan that includes all areas of content creation across all channels, using the right words and images to match the target audience. It’s also about crafting a message that isn’t niche-specific but as relevant to your market as possible.
Creating quality content is necessary when it comes to marketing online. But even if you have the best ideas and great content, your efforts are nullified unless they are relevant. Knowing how to share engaging articles through social media channels is essential for any marketer looking to engage their audience and drive sales using Social media platforms. Repurposing your content is a great way to grow your online brand’s reach.
This content is for you if you’re looking for inspiration to repurpose and create engaging articles for your media channels. I’ll show you the nuts and bolts of creating compelling and engaging posts. You can use this guide on how to do it rightly.
Creating good content will help companies connect with consumers and make their listening experience fun and engaging.
That’s why I’ve pulled together this step-by-step guide to help you develop engaging and audience-friendly content.
Repurpose your Content for Engagement
Content repurposing is the act of taking a piece of content you’ve already created—like an article, video, or blog post—and altering it so you can reuse it.
Having an excellent Facebook post that got plenty of engagement, you can leverage its potential in other forms of
content by converting it into a long-form LinkedIn post, a YouTube video, an Instagram carousel, or make it an in-depth blog post.
One great idea doesn’t have to end with a single post. You can repurpose your social media content to keep your clients’ social calendars full, your audience engagement high, and plenty of ideas on the drawing board.
Benefits of repurposing your social media content
Repurposing your content for social media is the easy way to get more out of the effort you put into creating original content. We don’t just mean recycling it in a different format but using it in different ways across multiple platforms, channels, and social identities.
Repurposing also means going from simple to complex – from clearly structured text to creative and informative visuals.
Here are several benefits of repurposing your social media content:
1. It helps in building a brand’s message and boosts search engine ranking
2. It reinforces your brand’s message by creating content that is SEO-friendly and can be promoted to audiences who missed an earlier piece of content.
3. It will help you reach more customers and increase your sales by disseminating content across different mediums and marketing channels.
4. Repurposing your content saves you time to work on new marketing ideas and attend to other aspects of your business.
5. Repurposing content leads to more content—quality and engaging content—and the greater the amount of this kind of content you have online, the greater your online presence will be.
A solid online presence is vital for raising brand awareness, building your audience, and ultimately getting more customers.
You should always be content in reviewing and reinforcing the knowledge you already have in your head. Content repurposing helps you to do this.
Before you start repurposing your Social media content, it is essential to first determine what types of content perform well and meet your goals.
When repurposing content for social media, calculate which metrics you will be used to evaluate the success of each piece of content.
Having a goal in mind makes it easy to use in checking whichever metrics you’ll be using to evaluate what content to include in your curation strategy.
Remember to consider the types of content that perform best for your platform.
To achieve your goal, your strategy may include:
● Creating brand awareness using a particular industry will help in increasing the number of sales within a specific industry or achieving a particular profit margin.
● Redirecting visitors to your homepage or website.
● Providing a guideline that supports your customers through the buying process.
Make proper research to check if the content you want to repurpose is new or time-sensitive. If an article performs well year-round, it can come up with an easy idea that will help repurpose the content and pass the same message with a different approach; if it’s event-specific or seasonal, you’ll need to update it before you schedule it for posting.
If you want your content to reach its full potential, you must think about where the article will be used. Knowing the right content for each platform is essential in telling your story—consider which channel you are most active in.
Using the right channel matters a lot; your word choice and the use of tone are also vital. Consider which channel you are most active in, how active your audience is in each platform, and what format you’ll be able to repurpose content into.
A four-minute video teaching about how to make money may work well for YouTube but is likely too long for a Twitter video post. And, as always, know your audience. Consider what they expect from you on each social media and tailor your content accordingly.
What to do when repurposing your high-performing content into a media post for maximum impact.
Here is a brief overview of the 3-step system for creating repurposed content for different media channels:
1. All social media are not the same: Have in mind that every social media platform is different.
2. Plan your content: Don’t wake up one morning and hope that a great idea comes to you. Instead, plan what topic you want to write about and ensure it solves a big question, and it’s about what your target audience needs help with.
3. Write new content ideals relevant to your niche, and of which you have plenty of experience: Make sure 90% of your ideal content is evergreen so you don’t get stuck in the content hamster wheel.
For instance, if you are a restaurant owner, create posts about the best dishes at your restaurant or how to cook them. Engaging content can live on for months or years, helping you grow your followers and fans on autopilot.
4. Checking out what your competitor is: Doing this is an important part of social media, content marketing, and creating marketing copy. You can acquire so much about what is right and what isn’t by asking people who’ve been there from observing your competitors’ content and messaging.
You can also come up with an easy idea or something different from what your competitors are doing. Pay attention to the fonts they use, colors, etc., as that will help you create better content for your audience.
5. Review your past content: Use Google Analytics and other metrics to review what will resonate most with your audience. Then, write similar content to increase the likelihood that your audience will like it again.
The easiest way to become an authority in your niche is by speaking consistently on a subject; you are more likely to attract more readers who may be interested in what you have to say.
How to repurpose high-performing content into media content that engages your audience
Once you’ve made a list of your best pieces, it’s time to repurpose them for social media! These are some ideas to help kickstart your creativity and turn any piece of content into another unique and engaging post for your networks.
Repurpose content for Instagram
Instagram’s newest trends and the power of repurposing have created an increasingly more accessible platform for content creators. Here are four ideas to start with.
1. Convert long posts into carousels
Let’s talk about Instagram carousels first. They’re among the most engaging post types on the platform, after all.
Carousels are effective ways to share long content which you’ve created for other platforms, like LinkedIn posts, podcasts, ebooks, Facebook posts, and emails.
If you’re creating a carousel for Instagram, you can summarize each section of the longer form content in 1-4 slides each and use the caption to introduce it. Then, on the last side, use a call to action to drive engagement, like comments, shares, and saves.
2. Take a screenshot of your best tweets and share them with your followers
Screening and shooting some of your best quotes on Twitter is another form of repurposing your content for Instagram. There are also apps that you can make use of, in creating quote designs that look just like a tweet without having to send an actual tweet. Choose whichever option feels most straightforward for you.
3. You can try memes
Your content can also be put to good use by creating a meme that can help your accounts go viral and attract new people.
4. You can create a highlight reel of your best Instagram content
Lastly, repurpose your Instagram content, and share it from your Instagram feed to your stories. And once
you do that, save the content in a Story Highlight, so it stays at the top of your profile as content.
Repurpose content for Twitter
1. Think about what you want to share as a tweet or a thread
This already sounds like a notable step, but I want you to think about how you can share your content in a thread.
Perhaps it’s a step-by-step guide that easily translates into a one-step-per-tweet thread? Or maybe it’s a discussion in which you could share some critical points? If you segment your content, you could write one tweet per segment, summarizing what you’ve covered or teasing each topic.
2. Make the first tweet a headline
The first tweet is usually important. Do remember that people can lose interest at any time during a thread. You have to keep them interested in reading all the way to the end – otherwise, they just won’t.
3. Keep it short
You can write 30+ tweets in one go, but don’t feel obliged. Just because you have up to 280 characters per tweet doesn’t mean you need to use them all. You can repurpose a long post into a short tweet.
10 Easy Ideas for Repurposing Engaging Content for Social Media
You can create a wealth of social media content opportunities by mastering the type of content that is best for your business or brand.
● Use customer testimonials to promote your brand when a client or customer writes a testimonial for your brand. Creating content for social media using testimonials is a great way to get the word out about your business.
Select the best and brightest testimonials of your brand, and share them with the world on Facebook, Twitter, Instagram, and other platforms.
● It’s easier than ever to repurpose content on social media platforms. Twitter recently announced that you could share tweets directly to Instagram Stories, enabling you to gain exposure and engagement beyond your social media platform.
● If your previous content gets a lot of shares, likes, and comments, don’t just rely on it to continue getting traffic; you’ll want to repost it strategically across different platforms.
● You can create a throwback post with the hashtag #TBT.
● Align your popular post to a trending social media topic.
● Generate pull quotes or questions from your content and share them on social media to drive traffic to your other content.
● Revamp your long post into a short post for different social media platforms.
● Create reel content from your old written content.
● Draw new content inspiration from trending social media news. This is one of the easiest ways to draw traffic to your online page.
● You can get content inspiration from your daily activity, from discussions with colleagues at work, a talk with a friend and from your environment, just make sure to look out for daily inspiration around you.
Conclusion
If you’re a solopreneur with limited time and/or resources and your company has a marketing team, repurposing content for social media can relieve some of the pressure on you to create fresh content.
With these tips and strategies on top of mind, you can transform existing content into engaging and exciting content that works well with different platforms.
Repurposing your social media content is a handy shortcut that profits your brand. It saves you time and money while introducing your offerings to a new audience and creating content with the highest possible value.
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